SM City Pampanga: #PampangaIsMyRunway Finale Fashion Show

SM City Pampanga is the Philippines' longest mall.  But, the mall doesn't just boast of its length, SM City Pampanga also highlights that Kapampangan's are very fashionable with its regular monthly #PampangaIsMyRunway fashion show.

sm city pampanga #pampangaisyrunway

For the year-ender finale, they made it more special with 100 models (some of which are winners of the Pampanga is My Runway Photocontest) to showcase various brands including Me&U, Lhasa, Apple & Eve,  Mags, Cotton On and Uniqlo.

sm city pampanga #pampangaisyrunway

I was able to witness it for myself and i swear I have never encountered a fashion.runway as agile and lively as this!  The show had a cool introduction with the remixes by DJ Ace Ramos at the SM City Pampanga Annex 3.  Soon, 100 beautiful and handsome models entered the scene gleefully rallying placards of either " #PampangaIsMyRunway" or the brands they represent.

sm city pampanga #pampangaisyrunway
 Models for each brand collection had their turn to walk on the ramp.

sm city pampanga #pampangaisyrunway
The shoppers, supporters and fashion enthusiasts all gathered around cheering wildly, photographing non-stop and admiring the style and colors of the fashion rally.

sm city pampanga #pampangaisyrunway

sm city pampanga #pampangaisyrunway

What make's this fashion show unique is that it parades around 4 parts of the mall: Annex 3, Main Mall Atrium, Annex 1 and Cyberzone with a band drumming at the back.

sm city pampanga #pampangaisyrunway


sm city pampanga #pampangaisyrunway

There was also a dance number that was performed upon reaching the Main Mall Atrium.

sm city pampanga #pampangaisyrunway
Uniqlo Collection
sm city pampanga #pampangaisyrunway

The audience are scattered all over the mall.  Some chose to watch from the top floors, others waited by the 4 stations.  While, most chose to join in on the joyful rally.

sm city pampanga #pampangaisyrunway
It was amazing to watch as you can feel the rush and synergy of the models and the tide of crowd flowing through the long mall.  I found myself immersed in the celebration as I too felt the rush of excitement as I participated and became part of it.

sm city pampanga #pampangaisyrunway

sm city pampanga #pampangaisyrunway

sm city pampanga #pampangaisyrunway

sm city pampanga #pampangaisyrunway

sm city pampanga #pampangaisyrunway
Mags Collection
sm city pampanga #pampangaisyrunway
Cotton On Collection
It went on for two rounds.  The first round ended at the Cyberzone and the second round was in reverse.  

sm city pampanga #pampangaisyrunway
My Modelling Friends
It was truly a great experience! 

SM City Pampanga Facebook Fan Page