The Art of Storytelling: Why Stories Have a Place on Any Blog

When running a blog, you have to do what you can to create a unique online presence. While it can be difficult competing online, you can gain an advantage if you let your inner storyteller run free. In fact, here are 4 reasons why stories have a place on any blog:

1. Stories help put readers into specific situations.

Stories are great to use on blogs because they help the readers see the world through your eyes. Depending on your niche, placing your readers in a specific situation can easily encourage engagement or drive a sale. For example, if you tell a story about how you cannot get to sleep at night and what horrors are attached to it, people will better understand the feeling. If your readers experience similar problems and you present them with a solution that works through your stories, they will be more likely to make a purchase.

2. Stories help make you more human in your readers' eyes.

When browsing online for certain topics, you are bound to find content that sounds more mechanical than human. Unfortunately, people do not tend to respond to such content since there is no emotional connection. Yet, if you tell stories that allow your personality to show through, you will become more human than machine to your readers.

By showing a human personality online, you will create stronger relationships with your readers. When you eventually sell a product or service, you may find that you are more successful with the campaign. Such an instance is more likely to occur since people often prefer to buy from friends than complete strangers.

3. Stories help create personalized content that ranks well.

It is becoming more and more evident that search engines such as Google desire personalized and unique content. By writing from a personal point of view, you will be able to create more compelling content that will keep users (and search engines) coming back for more. For example, you can create:

  • Reviews on products and services that you have actually tried
  • Guides on how to solve a problem that you have successfully defeated
  • Humorous content about daily observations or experiences that have gone wrong

There is really no limit to what content you can create with a personalized spin to it.

4. Stories help you share what you are passionate about.

If you want to make a successful blog, the most important thing you can do is choose a topic that you are passionate about. By choosing topics that you are passionate about, you will find it much easier to create content on a regular basis. People will also respond more to your passion, even if they do not completely understand or agree with what you are presenting.

The art of storytelling should not be lost in today's online world. By letting your inner storyteller take over, you will create stunning content that will bring your blog to new heights.

Edward Olson is a business professor at a small University. He frequently writes about how to use content in business for small business blogs. Click HERE to learn about internet services in your area.