Anyone picking up a newspaper for the first time in a while is likely to be surprised by how thin today's papers have become. Since the late 1990's, most newspapers have been in decline, with shrinking advertising and falling readership. Fortunately, new forms of media are filling the void in order to enable people to get the news in a post-paper world. Here's why they are succeeding while newspapers fade:
More Youth Oriented - The majority of today's newspaper readers are over
40 years old. Younger people use the internet to gain easy access to
far more news sources than any single newspaper can provide.
More Relevant - Newspapers are designed to appeal to a mass audience.
However, the internet alternative makes it possible for journalists to
target the news precisely to whatever audience they want to reach. It
also provides readers with whatever news they feel is most relevant to
what they need to get informed about.
Less Expensive - Newspapers are seldom free. Yet, much of the news sites
on the web offer their info at no cost to anyone except those who
advertise on the site. As the saying goes, "No one can compete with
It is unlikely that newspapers will ever completely disappear, although
ultimately perhaps only the biggest names will survive. The good news is
that an ever blossoming garden of alternative online news sites are
rapidly filling the gap.