If you have elderly relatives, you've probably been acquainted with Polident.  I'm betting you know someone with dentures because the Philippines has the highest number of denture wearers in Asia.
Did you know that there are over 9 million Filipinos wear dentures?  And, according to the qualitative research titled "The Emerging Consumer Denture Journey", majority of denture wearers are between 35-69 years old. 
To educate the public, GlaxoSmithKline (GSK), in collaboration with the Philippine Prosthodontic Society (PPS) embarks on  new campaign "Take the Polident Challenge".
Polident denture care products include Polident Denture Cleanser which
 is formulated to clean dentures, remove stains and kill 99.99 percent 
of odor-causing particles.  I think this is the more popular product 
because I've seen this.  But, there's also the Polident Denture Adhesive Cream which helps secure
 dentures properly for up to 12 hours, and seals off gaps to stop food 
particles from entering the dentures. 
Knowing proper denture care will make its users more confident without any fear or embarrassment of them having to fall off.
The campaign will have a series
of educational activities in Metro Manila such as free denture consultations
and fun denture torture tests like
corn-eating contests and videoke contests. 
 
If you see this big corn cob balloon, then there's a challenge near you.
For free samples and delivery nationwide of both Polident Denture Cleanser and Polident Denture Adhesive Cream, call 924-2475.
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